Ike’s Window Washing is a small-town window cleaning company that takes pride in delivering a top-notch service with a friendly smile and a firm handshake. The goal in their logo was to remain friendly, while also being professional,

The colors for Ike’s Window Washing had to convey friendliness, professionalism, and, of course, cleanliness.

The type needed to be simple and easily readable due to Ike’s Window Washing’s clients being comprised of a high percentage of older people.

The goal was hip and modern, but remain appealing to an audience consisting of people ages 25-80.